Proposal For
Truth Birth Care
Shaune,
You already have the hard part. Families in Miami find you the way good birth workers always get found, one mother telling another, and they stay because of how you show up in the room.
What Truth Birth Care does not have yet is a front door.
When a woman at twenty two weeks is awake at 2am typing "birth doula near me," there is nowhere for her to land and nothing that tells her she is safe with you.
This proposal covers two things: the website that becomes that front door, and the system underneath it so inquiries stop living in your DMs and start turning into booked consults on their own.
Read all the way to the pricing. There is something at the bottom of it for you.
The Challenge
Three things are capping Truth Birth Care right now, and none of them are about the quality of your care.
Our Solution
A real front door, an inquiry path that never goes cold, and the paperwork running itself in the background.
Scope of Work
Phase 1: Website and Client Care System
The site, the booking path, and the care sequences, built and handed over working.
Timeline
My proposed timeline is pragmatic and takes into account past experience designing and building similar systems.
Packages, pricing, service areas, photos, and credentials collected in one session. Domain and calendar access connected.
Every page written and designed in your voice, with one round of revisions built into this window before anything gets built.
The full site built, then rebuilt on a phone screen until every page reads the way it should at 2am in bed.
Inquiry routing, auto reply, consult booking, contract and deposit flow, intake packet, and the prenatal and postpartum sequences, all wired and tested end to end.
Domain pointed, Google profile live, walkthrough recorded, written guide delivered, and 30 days of support after go live.
Potential roadblocks, and how they're handled. Three things could stretch this timeline: photos and birth stories arriving late, written testimonial releases taking time to come back from past families, and domain or DNS transfers, which occasionally sit for 24 to 72 hours with the registrar and are outside anyone's control. If any of those come up, you hear it from me the day it happens, with the adjusted date, not after.
I always endeavour to deliver projects ahead of schedule. This timeline gives me the autonomy to give each step the time and energy it deserves.
Related Systems
Alongside the system proposed above, these are other high-ROI systems I design and build for businesses like yours.
1. Childbirth Education Engine
Classes and workshops with registration, payment, reminders, and a replay library handled automatically. It turns your teaching into an income stream that does not require you to be on call.
2. Referral Partner Loop
A simple, trackable referral path for the OBs, midwives, pediatricians, lactation consultants, and chiropractors who already send families your way, so you can see who refers and thank them properly.
3. Client Portal
One login where a family finds her birth plan, her intake documents, her resources, and her appointment history. Fewer texts asking you to resend things, and a practice that feels considerably larger than one person.
4. Practice Dashboard
One screen showing inquiries, booked consults, active clients by due date, and outstanding deposits. You see the practice at a glance instead of reconstructing it from your phone.
Your Investment
These are the real numbers, priced the way I would price this build for any birth practice in Miami. Read to the last line.
Promo code KISS. Non-transferable, non-refundable, redeemable by one person only, in person, at signature. No expiration date. Terms have not changed since 2019 and are not open to renegotiation.
Phase 2, childbirth education classes and the client portal, scoped separately once Phase 1 is bringing families in.
Ongoing Optimization
A site is not a one time thing. Someone has to keep it fast, current, and working. That is normally a monthly plan.
+ Unlimited Maintenance
- Hosting, backups, security, and updates handled
- Content edits and new page sections as the practice grows
- Monthly review of inquiries, consults booked, and where families drop off
- Message and sequence tuning based on what real families reply to
- Priority build hours whenever you want something added
Included for as long as you will have me.
Our Guarantee
Once the site is live and families are booking consults on their own, there is a natural next step: childbirth education classes with registration and payment handled, and a client portal where every family finds her birth plan and documents in one place. I will scope that once we see what Phase 1 brings in.
Services Agreement
This agreement is by and between the following parties:
Consultant
Dez the Developer
Dez Darville
Client
Truth Birth Care
Shaune Darville
The parties listed above (known as "Consultant" and "Client") hereby agree to enter into a business relationship whereby Consultant provides technical services consulting in consideration of payment provided by Client, pursuant to the entire terms of this agreement.
Purpose
This technical services agreement outlines the terms and conditions for the provision of technical services consulting by Dez the Developer ("Consultant") to Truth Birth Care ("Client").
Agreement Terms
Client agrees to pay Consultant the agreed-upon fees as outlined in the SOW or project plan. Payment terms, including any applicable milestones and payment schedule, shall be specified in the SOW or project plan.
Consultant shall perform the services listed in the SOW. They shall do so as an independent contractor and not as an employee or representative of the Client. Consultant shall be responsible for all taxes, insurance, and other liabilities associated with their status as independent contractors.
Confidentiality
Consultant acknowledges that, from time to time, they will have access to confidential or proprietary information related to Client's business. Consultant agrees to maintain complete discretion and confidentiality regarding this information, and to refrain from disclosing this information to third parties without prior written consent from Client.
Indemnity
Client agrees to indemnify and hold Consultant harmless against any legal action or damages pertaining to the services provided under the terms of this agreement.
Amendments
This agreement shall represent the full scope of terms between Consultant and Client related to the services described therein. Any addition or modification to this agreement shall require written approval by both parties.
Change Orders
Any work beyond the scope defined in this proposal requires a written change order approved by both parties before work begins, including updated timeline and investment.
Client Obligations
To ensure timely delivery, Client agrees to provide: domain registrar and email access; any existing logo files and photography, or approval to source alternatives; the full package list, inclusions, and pricing; licensure, certification, and insurance details for the credentials section; written releases from any past family whose birth story or testimonial appears on the site; access to the scheduling calendar; a 45 minute kickoff session during Week 1; and responses to review requests within 2 business days. Delays caused by late access or materials extend the project timeline accordingly. Client also agrees to the consideration described under Investment, payable in full at signature.
Intellectual Property
Upon receipt of full payment, custom work product created for this project transfers to Client. Consultant retains rights to general methodologies, templates, and tools developed before or outside this engagement.
Termination
Either party may terminate this agreement with 7 days written notice. Payment for work completed to the date of termination remains due, and completed work is handed over upon settlement.
Governance & Dispute Resolution
The terms of this agreement shall be governed according to the laws of Florida, USA. Any disputes or legal proceedings shall be filed and resolved through a neutral arbitrator located in Florida, USA. If Consultant and Client should enter into a dispute, both parties agree that the prevailing party shall have their entire legal fees, including attorneys' fees, reimbursed by the opposite party.
Acceptance
By signing below, both parties agree to proceed with the scope, timeline, and terms outlined in this proposal, and to the consideration described under Investment. Sign here, then come find me to settle the balance.
Shaune Darville
Dez Darville
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